That’s a smart move by L’Oréal with Nyx returning to the Super Bowl! The event’s massive reach makes it a perfect platform to connect with millions of American women, especially given how diverse and engaged that audience is.

Nyx’s vibe—bold, inclusive, and trend-savvy—fits well with the energy of the Super Bowl, which goes beyond just football to pop culture, music, and style. Are you following their campaign this year? Curious how they’re positioning themselves compared to past years!