Betsson Group securing multiple licenses in Peru is a major step forward as the country’s iGaming market starts to take shape under new regulations. By covering both its Betsafe and Betsson brands, the company is clearly aiming for strong, early positioning in a market with growing potential.

With Peru’s recent efforts to formalize and regulate online gambling, Betsson’s proactive approach shows confidence in the market’s future and a desire to build long-term presence in Latin America—especially since Betsson already has a strong foothold in other countries in the region.